#Wordmark examples series

Examples: whether to use serif, san serif, upper case, lower case what color, size and weight, etc…a designer may choose upper and lower case for more readability-the human eye distinguishes the letterforms more easily, at a glance, due to the ascenders and descenders and the difference in height between capitals and lower case. In lieu of any accompanying symbol, it is important to create distinction in the wordmark logo with the appropriate design decisions. When designing a wordmark there are other considerations after choosing the font. It has been estimated that there are over 200,000 fonts.Ĭreating Brand Distinction with Custom Type Design Consider what a font in these other type categories can say about a company: That is just one typeface, in one category. Depending on how it is used, it can impart a clean look and feel, strong and modern, technical, delicate, or böring. Univers is a classic, time-honored san serif typeface family with many children. The many faces of just one font, Univers. In this example, consider the options possible using only one typeface, Univers:įigure 2. Typefaces, or fonts, have unique characteristics that can be used to communicate a look and feel, make a desired impression on a desired demographic. Their distinct character is due in part to the typeface chosen. Whether comprised of initials (IBM=International Business Machines RCA=Radio Corporation of America) single words or multiple words, wordmarks generally stand on their own with no accompanying symbol. Wordmarks of various industries, including technology, internet, automotive and news media. Logos that use only type are generally referred to as wordmarks.

From there, we dig into each of these, starting with logo design.)

#Wordmark examples series

(In the first in this series of blog posts, Logo, Corporate Identity or Brand-What’s the Difference?I briefly explored these three marketing essentials and their relationship to each other. In this post we will explore the wordmark. Logos fall into 3 basic categories: Standalone Symbol, logotype/wordmark, and combination marks.